As seven o'clock rolled around last night, it was that time of the year again. Time to judge the dresses that the celebrities chose to wear and how they decided to wear it. Every since I can remember watching the Golden Globes was hardly about the shows and movies given the awards. The focus in my house has always been the fashion choices. Personally, I spent more time nominating the star's dresses than nominating the screenplay and best actor. Of course the introductions from Amy Poehler and Tina Fey were incredibly entertaining and seeing what I thought the be the best nominated was enough to keep me watching, the reason I actually watched many parts (rather then keeping it as background), was to see the thousand dollar exorbitant dresses and accessories. I began to wonder if it was just my house that was so invested in the star's dress. The answer to this I found in what surrounds the award ceremony.
6:00-7:00 is when the TV goes on, general background for whatever else people may be doing. This is the pre-Golden Globes show; when we get the first glimpse of all the stars walking down the red carpet. This year, E!'s coverage had 2.2 million viewers. Compared to the 20.9 million that viewed the Golden Globes; 2.2 million is hardly anything. While the viewers for the red carpet coverage was not as high as I had expected; I could not drop the idea.
Though the awards will always be the main part of the Golden Globes, the best and worst dressed will be soon to follow. When you search Golden Globes in google the third result is the red carpet fashion show, pictures of the stars will cover magazine covers and pages for the next month, and E! will have its usual show judging the dresses. While America may not have been as fashion obsessed as I had thought, the pressure on the celebrities to be the best dressed and the judgement of the way they dress is evident.
http://www.broadwayworld.com/bwwtv/article/Es-Golden-Globe-Red-Carpet-Coverage-Draws-22-Million-Total-Viewers-20140113
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