Sunday, November 17, 2013

All-American Beauty

           While scrolling through flipboard for potential blog topics I couldn't help but notice the amount of car articles, pictures, or advertisements coming up. In particular, the All-Alluminum Beauty caught my attention, especially the title that they chose to give it. I immediately read All-Alluminum as All-American and couldn't help but think that the writer consciously made this choice. In a car obsessed culture, a top notch American car is what many people are looking for. It turns out that Jaguar cars are manufactured in the UK, and created by the best automakers in Germany. The All-Alluminum beauty is really just All-Alluminum, not All-American. 
           As I read more of the article I was amazed by how much there is to say about the features of a car. The new F-type Coupe has "features a gently sloping, delicate roofline" that is "far more seductive" then the roadster's notchback. Who knew a car could be seductive? Cars seem to be one of America's most prized possessions. One of the things that I remember most of my old neighbors was to never touch the porsche. My friend would make everyone walk at least three feet away from it to make sure that no one even thought about touching it. The day that her dad let us wash it sticks out so clearly in my mind. He supervised us as we used special clothes to clean until his all-american black beauty shimmered. 
         
            While my neighbor's obsession seemed a bit extreme, this article seemed to match right up with him. The car is made out to be such a fragile and important thing that "the company was fearful of customers dragging luggage over the car’s sumptuous shoulders." From the way that the writer is phrasing this, it sounds like the company is protective over each individual car as if it were their child. The words chosen to describe the car are clearly very carefully picked and present the car as a treasure. Where does this car obsession come from? Are other cultures as obsessed as the American culture?