The results from the Thanksgiving day shopping are in. It turns out that opening stores before black friday did not generate any more sales, it just spread out the shopping over the course of the week. Opening stores the day of thanksgiving did not end up helping stores; Nordstrom and Von Maur made the right decision in staying closed. Many stores are also spreading out there sales more and more. Taking into consideration that there are five days less in between Thanksgiving and Christmas, sales are going well past cyber monday.
With sales going on over the course of a week, there is no need to extend hours onto the holiday. The day is for thanks and family, work should not be taking a toll on that time. Now that stores have already begun to open on the day, will they go back to waiting until black friday to open? I don't think that they, like almost anyone else in a situation, will admit that they were wrong and that they did not get any more sales by opening.
In addition, the most noticeable increase was from online sales. It broke the billion-dollar mark and went up %18 since last year. If the online shopping sales are increasing so drastically, why do stores feel the need to be open as well?
Chicago Tribune Business article "Black Friday sales slimmer because of Thanksgiving rush" by Tiffany Hsu and Paresh Dave
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